Hello!

My name is Jennifer Dubernas (Do•bern•as).

I am a curious, multifaceted business leader, driven to create meaningful, systemic changes across complex organizations. My collective work experience encompasses:

Multifaceted Business Leadership & Executive Advisory
Ecosystem-enabled Strategic Vision & Roadmaps
Organization Modernization & Cultural Change
Network Relationships & Partnership Growth
Cross-functional Business Unification & Transformation
Omnichannel Brand Experiences (Employee & Customer) & Supporting Business Services
Complex Phygital (Physical & Digital) Touchpoint Solutions
User Experience & Digital Products (0-1)
Technology Experimentation (AI/ML, IoT, Smart Building, etc.)
Scalable Systems
Big Data & Insights - Descriptive to Prescriptive!

I can drive forward holistically or focus and hone in on an individual area (e.g., Product). I can also easily go from a bird’s eye view into the details - it helps me connect-the-dots. I love it all and it depends what leadership needs. We can take a systemic-driven approach or a more organic one - there are pros and cons to each.

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Few other things …

I am currently looking for a new role.
I am actively updating this page and my portfolio … things may change
I relocated back to the Pacific Northwest - currently living in Portland, Oregon

The Trifecta of Success - System of Checks-and-Balances

I find more modern organizations that foster a collaborative partnership between Strategy & Innovation, Creativity, and Technology, consistently operate with greater effectiveness and efficiency, have a centralized North Star vision, and deliver more impactful and satisfactory outcomes.

Creativity can often bridge the gap between Strategy & Innovation and Technology partners, as well as, participate and add human-centric value from it’s own unique perspective.

This modern business framework can collectively problem-solve and deliver at multiple elevations:

Initially I started in Creativity, however I have since branched out and worked in Technology and Strategy & Innovation circles. I can help connect-the-dots holistically across all three groups.

My Capabilities & Expertise

Multifaceted Business Leadership & Advisory
Innovation, Human Empathy, Creativity, Technology, Systems Thinking & Strategy
People-focused Approach & Collaboration
Communication & Visual Storytelling
Business Innovation & Business Agility
Business Problem Statement & Hypothesis Definition
Multidisciplinary Research, Ecosystem Architecture, Critical Analysis, Insights & Business Opportunity Identification
Design Thinking, Conceptualization, Ideation, Strategic Thinking & Business Recommendations
Business Case Co-development
Business Prioritization Workshop & Trade-off Analysis
Unified North Star Vision Design
Integrated Strategies & Roadmap Development
Data-driven Decision-making
Business Roadshows, Alignment & Buy-in
Cross-functional Business Planning & Team Mapping
Business Transformation Programs
Business Process Optimization (BPO)
Business Change Management & Team Development
Third-party Identification, Selection & Management
Ecosystem Delivery Oversight, Coaching & Support
Performance Measurement, Analysis & Reporting

Ecosystem Design & Growth:

Network & Supply Chain Expansion
Organizational Operating Models & Structure
Leadership (Business & Functional) & Team Charters
Cultural Change (Shared Values, Behaviors, Practices)
Strategy (Corporate, Business & Functional)
Cross-functional Business Programs (Broader)
Complex Business Solution Lifecycle Management (Delivery)
Omnichannel Brand Experiences (Physical, Digital, Services & Experiential)
End-to-end Human-centered Journeys (Employee, Customer, etc.)
Service Blueprints (People, Props, Processes)
Digital Technology Enablers & Experimentation (IoT, Data, AI/ML, AR)
Digital Products (Software, Websites, Applications)
Digital Platforms (Smart Buildings, Smart Kiosks, Smartphones, Responsive Enterprise Software, E-commerce Marketplaces, Data Analytics)
Systems (Design, Digital Technology, Data & Information, Workplace)
Playbooks (Policies, Standards, Procedures)

Future of Work in Industry 5.0

I specialize in designing future-ready ecosystems that are people-centered, seamlessly designed, sustainable, digitally transformed, and strategically aligned with evolving business needs.

With deep experience partnering with leadership, cross-functional business groups, and external suppliers, I help reimagine work rethinking vision and aligning strategy, integrating operations, and fostering transformation at scale. I connect organizational, psychological, technical, and physical factors for success.

My work spans across Leadership, Strategy, Operations, Procurement, Enterprise Business Programs & Solutions, Brand, Sales, Marketing, Design, Customer Experiences, Digital, Product, Engineering, Data & Insights, Human Resources, Corporate Real Estate, Finance, Privacy, Ethics, Legal, Security, and beyond, connecting silos into unified, agile ecosystems.

• Future of Work: Enabling Work 5.0 through customization, automation, sustainability, and human-centric design
• Innovation & Transformation: Leading enterprise-wide change by piloting new capabilities and functions, redesigning org architecture, and rolling out scalable programs
• Ecosystem Interconnectivity: Bridging leadership, strategy, operations, solutions delivery, and culture to drive systemic value across business units

I tackle ambiguity head-on, turning complexity into clarity and opportunity. I lead innovation from ideation to execution, integrating people, design thinking, strategy, and systems leadership to shape transformative outcomes.

What sets me apart is my ability in Systems Thinking, reframing business problems, defining North Star strategies, and embedding innovation into the enterprise DNA through scalable change and transformation.

I've helped organizations build and evolve capabilities and entire departments. My focus: driving business effectivity and operational efficiency through people-centered, globally scalable solutions.