Hello!

My name is Jennifer Dubernas (Do•bern•as).

I am a curious, multifaceted business leader, driven to create meaningful, systemic changes across complex organizations. My collective work experience encompasses:

Interdisciplinary Business Leadership & Executive Advisory
Resilient Innovation (Systems Thinking + Future Thinking + Human-centered Design Thinking)
Ecosystem-enabled Strategic Visions & Integrated Roadmaps
External Network Relationships & Partnership Growth
Organization & Cultural Change
Cross-functional Business Unification & Transformation
Omnichannel Brand Experiences (Customer & Employee) & Integrated Supporting Business Services
Complex Phygital (Physical & Digital) Business Solutions
User Experience & Digital Products (0-1)
Technology Experimentation (AI/ML - Digital products, IoT, Smart Building, etc.)
Scalable, Interconnected Systems
Big Data & Insights - Descriptive to Prescriptive!

I can drive forward holistically or focus on an individual area (e.g., AI-enabled Technology Services, Products & Platforms), often engaging at multiple elevations. I love it all and it depends what leadership needs. Being hand-on enables me to understand the nuances. We can take a systemic-driven approach or a more organic one - there are pros and cons to each.

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Few other things …

I am currently looking for a new role.
I am actively updating this page and my portfolio … things may change
I an currently in Portland, Oregon

The Trifecta of Success - System of Checks-and-Balances

I find more modern organizations that foster a collaborative partnership between Strategy & Innovation, Creativity, and Technology, consistently operate with greater effectiveness and efficiency, have a unified and aligned North Star vision, and deliver more impactful and satisfactory outcomes.

Creativity can often bridge the gap between Strategy & Innovation and Technology, as well as add human-centric value from it’s own unique perspective.

This modern business framework can collectively problem-solve and deliver impact at multiple elevations:

Initially I started in Creativity, however I have since branched into Strategy & Innovation and Technology circles - I can connect-the-dots holistically.

My Capabilities & Expertise

Interdisciplinary Business Leadership & Advisory
Human Empathy, Creativity, Ecosystem Design Architecture, Resilient Innovation & Strategy, Guiding Digital Transformation
People-focused Approach & Collaboration
Communication & Visual Storytelling
Ecosystem Innovation & Strategic Agility
- Cross-functional Stakeholder Management
- Problem Statement & Hypothesis Definition
- Systems Thinking, Multifaceted Research, Ecosystem Model Design & Architecture, Future Thinking & Strategic Foresight, Critical Analysis & Insights, Business Opportunity Identification
- Design Thinking, Conceptualization & Ideation, North Star Vision Design
- Strategic Thinking, Business Case Development, Business Prioritization Workshop, Business Trade-off Analysis, Recommendations & Decision-making
- Roadshows, Cross-organizational Alignment & Buy-in
- Strategic Planning & Mapping
- Transformation Business Program
- Change Management & Team Development
- Delivery Oversight, Coaching & Support
- Performance Measurement, Analysis & Reporting

Ecosystem Design & Growth:

Network & External Partner Expansion
Organizational Models (Business & Operational) & Structure
Leadership & Team Charters
Cultural Change (Shared Values, Behaviors, Practices)
Unified Strategy & Roadmaps (Corporate, Business, Functional & Operational)
Cross-functional Business Programs & Processes (Broader)
Complex Business Solution Lifecycles (Delivery)
Omnichannel Brand Experiences (Physical, Digital, Services & Experiential)
End-to-end Human-centered Journeys (Employee, Customer, etc.)
Phygital Service Blueprints (People, Props, Processes)
Digital Technology Enablers (AI/ML, IoT, Data, AR)
Digital Products (Software, Websites, Applications)
Digital Platforms (Smart Buildings, Smart Kiosks, Smartphones, Responsive Enterprise Software, E-commerce Marketplaces, Data Analytics)
Systems (Operations, Design, Digital Technology, Data & Information)
Playbooks (Policies, Standards, Procedures)

Future of Work in Industry 5.0

I specialize in designing future-ready ecosystems that are people-centered, seamlessly designed, sustainable, digitally transformed, and strategically aligned with evolving business needs.

With deep experience partnering with leadership, cross-functional business groups, and external suppliers, I help reimagine work rethinking vision and aligning strategy, integrating operations, and fostering transformation at scale. I connect organizational, psychological, technical, and physical factors for success.

My work spans across Network, Cross-organizational Stakeholders, Leadership, Culture, Strategy, Cross-functional Program Management, Complex Business Solution Management, Omnichannel Experiences, Integrated Phygital Business Services, AI-enabled Digital Products, and beyond, connecting silos into unified, agile ecosystems.

• Future of Work: Enabling Work 5.0 through customization, automation, sustainability, and human-centric design
• Innovation & Transformation: Leading enterprise-wide change by piloting new capabilities and functions, redesigning org architecture, and rolling out scalable programs
• Ecosystem Interconnectivity: Bridging leadership, strategy, operations, solutions delivery, and culture to drive systemic value across business units

I tackle ambiguity head-on, turning complexity into clarity and opportunity. I lead innovation from ideation to execution, integrating people, design thinking, strategy, and systems leadership to shape transformative outcomes.

What sets me apart is my ability in Systems Thinking, reframing business problems, defining North Star strategies, and embedding innovation into the enterprise DNA through scalable change and transformation.

I've helped organizations build and evolve capabilities and entire departments. My focus: driving business effectivity and operational efficiency through people-centered, globally scalable solutions.